 PUMA has the long-term mission of becoming the most desirable
Sportlifestyle company. The aim of Phase IV of PUMA’s long-term
oriented business plan, which was launched in 2006, is to reinforce its
position as one of the leading multi-category Sportlifestyle brands.
We will achieve our goals by continuing to do what we have always done
– harnessing our resources and experiences to provide our consumers
with innovative products that successfully fuse the creative influences
from the world of sport, lifestyle and fashion.
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